I developed North Tyne Psychology to create a calm, professional online home for their evidence-based clinical psychology practice that lowers barriers for people seeking therapy (adults, children, couples, families) while showcasing their expertise in CAT, DBT, EMDR, and trauma-informed care. I selected a serene color palette, approachable imagery of welcoming therapy spaces, and clear hierarchical content to foster immediate trust and reduce anxiety.

The UX prioritizes accessibility and transparency -simple navigation to services, locations, fees, what to expect, qualifications, and a prominent free 20-minute consultation form, because the brief highlighted how vulnerable clients often feel when reaching out. This design reassures users, makes starting therapy feel safe and straightforward, and helps the practice attract well-informed clients, build credibility, and increase inquiries through better self-selection.