This is my own agency site, so the brief was self-directed: to powerfully demonstrate my ability to deliver bespoke, responsive web design, branding, SEO, hosting, and maintenance that drives real business growth. I made the UI bold, visual, and creative, featuring smooth case studies (like shawcm.co.uk), clear service tiers (Web Start to Ultra), and frictionless contact paths to instantly prove quality.

I focused UX on quick scanning of work, understanding value, and easy engagement because clients need fast proof before committing. This benefits potential clients by letting them evaluate my expertise efficiently and see tangible results (leads, conversions, mobile performance), while it positions my business as a go-to authority, shortens sales cycles, and generates high-quality leads through a site that practices what it preaches.